Vanessa van Dam

Museum Oud Amelisweerd (MOA)
Year: 2013–present

In 2014, the Armando Museum Bureau was changed to the Museum Oud Amelisweerd (MOA) and a new identity had to be developed. In addition to the Armando collection, the stately home transformed into a museum houses the oldest original Chinese wallpaper in the Netherlands. In addition to the ‘Armando typeface’ that had already been developed (see also in chapter ‘Identities’), I used the letters M, O and A as a starting point for the new identity. Because these three letters are symmetrical, mirrored halves are created when you transect them vertically. In each case, the two halves form a framework – both literally and figuratively – within which content from the museum is displayed, revealing the collection to the visitor. Together with Tomas Celizna, I designed the website to accompany the new identity.

www.moa.nl

BijlmAIR, Artist in Residence Bijlmer/Stedelijk Museum Bureau Amsterdam

BijlmAIR is a residence project for artists, developed with Stedelijk Museum Bureau Amsterdam and Centrum Beeldende Kunst Zuidoost. Every residence period is closed with a presentation.
The artist stays for half a year in the residency which is located in the Bijlmer (a neighbourhood in Amsterdam) and has to reflect in his work at the Bijlmer.

To underline the fact that an invitation is sent only once every half year and the fact that you get an invitation from someone who stays ‘far away’ in a residency, I based the design of the identity on oldfashioned air mail paper, the ones you could fold to an envelope. The writing-paper has a perforation that you tear of after printing the letter and then fold it to an envelope.

Artists that stayed in the residency are Gijs Müller, Gillion Grantsaan, Julika Rudelius and others.